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Social Impact
 
 
 
We respond to the United Nations Sustainable Development Goals (SDGs) and actively uses core functions to help solve social and environmental problems. We continued the four major charitable strategies of "Social Care", "Sports Competition", "Artistic Cultural Creation", and "Green Care" in 2024 and integrated subsidiaries of the Group, First Bank Culture & Education Foundation and First Bank Volunteer Service Team. We work with customers, suppliers, and non-profit organizations in charitable activities. In addition to improving the brand image and corporate social value, these activities also help increase growth in overall operations.
Amount unit: NT$10,000
 
 
Amount unit: NT$10,000
 
Amount unit: NT$10,000
*1:Starting in 2022, we have changed our existing "5 Plus 2 Industry" (intelligent machinery, Asian Silicon Valley, green energy technology, biomedical industry, defense industry, new agriculture, and circular economy) loan program to the "Six Core Strategic Industry" (including information and digital technology, excellent information security, Taiwan precision health, green power and renewable energy, defense and strategic industries, and consumer products and defense readiness) loan program.
*2:And our existing "Renewable Energy Creation Loans" were renamed "Renewable Energy Sustainability Loans" in 2022.
 
Amount unit: NT$10,000
 
 
 
 
In order to effectively measure the input resources and output benefits, FFHC adopts the community investment management model of London Benchmarking Group (LBG), and uses quantitative data to evaluate the input resources, benefits, results and long-term impact of each project on society. We invested a total of NT$134.71 million in the four major charitable strategies in 2024. We also used the LBG model to evaluate the proportion of investments in the past four years.
 
Unit: NT$10,000
 
◎ Event type
 
◎ Type of resources committed
 
 
 
 
First Financial Holding established its volunteer service team in 2011, which is made up of "green volunteers" that focuses on promoting environmental sustainability, and "loving volunteers" devoted to reaching out to underprivileged people. In 2024, we held a total of 173 public welfare sessions, including 57 loving volunteer sessions and 46 green volunteer sessions, as well as 70 sessions in which we visited school campuses and communities to promote financial knowledge. Between 2011 and 2024, 29,161 Group volunteers participated in related events, benefiting 251,866 people. Their combined service hours totaled 117,083 hours. To understand participants' level of satisfaction with our volunteer events, we distributed 8,090 questionnaires in 2024, and 98.71% of them were retrieved. In particular, 89.44% of respondents were satisfied with how the events were held.
 
◎ Tally of service hours by First Financial Holding's green volunteers and loving volunteers over the years
 
 
 
First Financial Holding supports underprivileged demographics with actual actions, leveraging our core competencies actively to help underprivileged people understand financial knowledge and protect their own interests. Each year, our volunteer service teams made up of employees would visit far-flung rural communities, schools and social welfare organizations to share financial or money management ideas, continuing to expand the popularization of financial knowledge while opening up opportunities for schoolchildren to absorb financial knowledge. We also introduce the idea of senior citizens' retirement trust and trust products for caring persons with disabilities to our volunteer service, so that senior citizens' and disabled persons' families can be properly looked after in terms of financial security.
 
▼ Provide financial education to disadvantaged groups and in remote areas
▼ In-person / online financial education
 
We rolled out a six-episode short videos for brand image called "Agents of Time Traveling" in 2024, in which we invited highly popular and multi-talented Internet entertainer Keelong Hsu and Rays Hsu to perform in a light-hearted and comical manner, reminding people to be mindful of the rampant scam pattern of fake investments on instant messaging software platforms recently. Combining creative content and financial products and services, these videos help create a fast, convenient and young brand image. As of the end of 2024, they had amassed more than 5 million views on YouTube.
 
 
To convey a steady and down-to-earth image spanning one century, First Commercial Bank produced a brand image song called "Always With You", using concise, catchy melody as well as warm and positive lyrics to interpret our philosophy and trajectory of growing with our customers and employees over 125 years. We also invited employees who had excelled in internal singing contests to showcase their singing talent and communicate a spirit of professionalism and incessant innovation momentum. As of the end of 2024, the song had amassed more than 1.15 million views on YouTube.
 
 
 
 
 
・First Commercial Bank Cultural & Educational Foundation donated 1% of the total amount of transactions made with First Commercial Bank's Glory + World Card to the Ministry of Education's "School Education Special Savings Account" platform, which helped underprivileged students in far-flung rural areas to have peace of mind and study by funding their education, school lunch and after-school programs. This initiative helped a total of 1,324 economically disadvantaged students and students who had undergone sudden misfortune, allowing them to study with peace of mind. Donation amounted to NT$1.47 million.
・We donated NT$2.5 million to the Charity Education Fund of Financial Service Industry We supported 1,542 financially disadvantaged and underprivileged students. Over the past 10 years, we have donated a total of NT$25 million, helping16,063 financially disadvantaged students cumulatively.
・For 14 consecutive years, we have continued to execute the "Outreach Program for Disadvantaged Schoolchildren" in corporation with the PLANET Educational Charitable Trust. We continue to adopt disadvantaged schoolchildren from Ankeng Elementary School, Chung Cheng Elementary School and Xinhe Elementary School in Xindian District, as well as Er-Chong Elementary School in Sanchong District, New Taipei City. We have also newly added Zhonghe Elementary School in Zhonghe District to our adoption list, providing spiritual consultation and a variety of courses. A total of 4,911 schoolchildren have benefited over 14 years as a result.
・We made donations to the breakfast program of "Tannan Elementary School" in a remote area of Nantou County, providing breakfast to 100 disadvantaged schoolchildren for the entire year.
・We provided fellowships to 25 outstanding disadvantaged students from National Ilan University, National Dong Hua University, National Taitung University, National Chi Nan University, National United University and National Pingtung University, easing their financial burdens while helping them to study with peace of mind.
 
 
We partnered with National Taiwan University Hospital to hold charity and outreach concerts, providing disadvantaged groups with a stage to perform on. The initiative allowed many talented persons with disabilities to demonstrate their gift and self-confidence, as they were able to realize their dream to perform. Over the past 14 years, we have staged 79 concerts, inviting 84 performance groups made up of children with visual, hearing or physical impairment, intellectual disability as well as those from far-flung rural areas. They presented a variety of performances ranging from singing, dancing, percussion, jazz, cheerleading, to lion dance. Their performances drew an audience of 10,000+ people cumulatively.
 
 
Held the "iLEO Dream Bus Charity & Public Welfare Activity", in which 20 bags of secondhand summer clothes and 89 kilograms of secondhand toys were raised. The used summer clothes were shipped to impoverished areas in Africa by the "Step30 International Ministries". In addition, our volunteers partnered with the "Taiwan Toy Library Association" to send those secondhand toys (equivalent to a reduction of 183 kilograms of carbon emissions) to Taoyuan Pai Chi Elementary School in the far-flung rural areas. A total of 10 volunteers took part, and around 134 people have benefited.
 
 
 
 
 
 
・Sponsored a total of 5 dental chairs to Shanmei Elementary School in Chiayi County, Dabang Village Health Office, Alishan Elementary and Junior High School, Lai Chi Elementary School, and Fong-Shan Experimental Education School, as part of our efforts to support residents living in far-flung rural areas, provide schoolchildren with safer and well-supplied dental clinical service, and enhance dissemination of health education.
・Donated NT$3.5 million to the "Hualien County Social Assistance Fund - Special Account of Relief Donation for the April 3 Earthquake" to help the area recover from the disaster.
・Partnered with Taipei Medical University Hospital to conduct the "First Financial Holding Life Long Care" donation program. For every "loan derivatives insurance product (mortgage or life insurance policy)" or "long-term care insurance policy" sold, we would donate NT$100 to the Integrated Community Care Center of Xinyi District (Stone Soup). In 2024, a total of NT$598,000 was donated.
・Staunchly supported local farmers, and purchased 10,000 cases of onions, 430 cases of pomelos and 60 cases of white grapefruits to share with charity organizations, customers and employees, in order to bring the multiplying effect of public welfare events into play, and to help balance the supply and demand of produce.
・Sponsored the Puren Youth Care Foundation's and SunnyHills' "Help Poor People Realize Their Dreams - Mid-Autumn Festival Charity Project" by purchasing 300 boxes of pineapple cakes and donating them to adopted schools that have received long-term support from First Commercial Bank and the First Bank Cultural and Education Foundation. The recipients also included Share the Love with Green Light schools and athletes with special talents. This initiative enhanced the Bank's image as being enthusiastic about public welfare.
・Donated one rehab bus to the Penghu County Government Department of Social Affairs, in order to increase health care quality for residents living in outlying islands.
 
 
 
 
 
・Held 9 sessions of the Humanistic Education Train activity, inviting fighters for life, professional lecturers from different fields and underprivileged children to share how to approach life with an optimistic attitude, and to communicate in-depth knowledge. A total of 1,594 schoolchildren benefited as a result.
・Conducted 43 sessions of financial education publicity campaign, with the concept of gender equality incorporated. Around 4,881 people benefited as a result.
 
 
・Held 57 sessions of charitable volunteer activities and 70 sessions of financial education dissemination; and accompanied seniors living alone as well as underprivileged demographics.
・Our Hanoi Branch and Ho Chi Minh City Branch partnered with their customers to travel to far-flung rural areas and social welfare organizations to donate goods and supplies. Two overseas volunteer events benefited around 461 people. A total of 11,241 underprivileged individuals overseas have benefited since 2016.
・We teamed up with Mennonite Christian Hospital and the Taipei Medical University Hospital Feng Hsing Medical Team for the 9th straight year to travel to Hualien and Penghu to provide care to residents in far-flung rural areas, in addition to sponsoring 20 free clinics and four hepatitis patient support group gatherings for Mennonite Christian Hospital, as well as 25 free clinics for the Taipei Medical University Hospital Feng Hsing Medical Team.
 
 
 
 
 
 
 
GREEN CARE
 
Bio-diversity Ecological Conservation
・Held 46 sessions of green volunteer events; took part in collaborations with organic farms, safeguard of the coastline, tree planting & decarbonization, contract farming adoption, and wetland conservation; invested a total of NT$2.61 million; harvested and purchased 1,992 kilograms of organic vegetables and fruits; and adopted nearly 1,000 kilograms of contract "Tainong 66" organic red sweet potatoes. Our employee restaurants also purchased 24,017 kilograms of organic crops from nearby smallholders.
・To echo the Arbor Day, we planted 3,615 saplings at Taichung's Daan River, Taiping District, Xinshe District, Baxianshan and Taipei City's Rongxing Garden Park. They are estimated to contribute to a reduction of 36.15MT CO2e.
・Held 3 sessions of the "I Love the Beautiful Sea" beach cleanup campaign to collect fishery waste, general waste and driftwood. A total of 303 kilograms of garbage was collected, with 99 volunteers participating. Moreover, we partnered with "The Society of Wilderness, Taiwan" to jointly hold 3 sessions of creek cleanup, removing a total of 262 kilograms of riverbed waste and dead twigs. A total of 124 volunteers participated.
・To conserve biodiversity, we partnered with "The Society of Wilderness, Taiwan" and "Kaohsiung Wild Bird Society" to hold 4 "wetland conservation" sessions, removing alien species while conducting wetland conservation. A total of 117 volunteers participated.
・Sponsored "Taiwan Indigo Dyeing Society" to hold 83 sessions of "Campus Environmental Education Promotion Lecture - Beauty of Taiwan's National Parks", allowing children to come into contact with and get to know and protect nature. 7,739 children benefited as a result; In addition, we invited 48 underprivileged children from Chung Cheng Elementary School, Xindian Dist., New Taipei City and Er Chong Elementary School, Sanchong District to Longfenggu Valley to learn about ecology, and to understand the importance of cherishing our natural environment.
 
 
 
 
 
Share the Love with Green Light
We partnered with suppliers and customers to donate the 2‰ cashback from transactions made with First Commercial Bank's Living Green Card to help 18 energy disadvantaged high schools and elementary schools in Nantou County and Pingtung County install 6,873 sets of LED lamps, which are estimated to reduce 690,000 kWh in electricity consumption and save NT$2.76 million in electricity bills, resulting in a reduction of 342 MT CO2e.
 
 
Metaverse Tour to Twin Halls
To materialize a new format of exhibition-going experience to free visitors from geographic restrictions so that they can better understand Taiwan's financial development history as well as the environmental sustainability concept, First Commercial Bank has brought on line the exhibition content of its "Sustainable Finance Hall" at the Headquarters Building and the "Green Finance Education Hall" at its Wanhua Branch. A digital immersive experience featuring the "Metaverse Tour to Twin Halls" has been rolled out, which represents the first digital exhibition hall in the financial sector. As of the end of 2024, the service had recorded a total of 16,007 online views.
 
Plastic Reduction Action
To echo the "Net-Zero Green Lifestyle Action Guidelines", we offer complementary water dispenser service inside the business hall of our Yilan Branch, which is rated as Diamond Class for its "soothing vibes featuring historic sites and art". The hall draws many people to snap photos and check in on social media, as we strive to deepen the Group's environmentally sustainable brand image to the public.
 
 
Green Cooperation
・First Commercial Bank donated NT$9.97 million, or 6‰ of the total amount of transactions made with the Leezen Co-branded Credit Card, to "Tze-Xin Organic Agriculture Foundation" and "Bliss and Wisdom Foundation of Culture and Education", in an effort to commit itself to ecological conservation and life education while supporting public welfare activities such as organic farming and the practice of planting trees to safeguard our coastlines.
・First Commercial Bank donated NT$7.68 million, or 3‰ of the total amount of transactions made with the Taoyuan Citizen Card, to the Taoyuan City Government to help promote the smart city initiative.
・For the third straight year, we took part in the International Nature Restoration Action Association's "Cultivate Fertile Rice Fields with Good Air in Taiwan" public welfare action plan to help halt the practice of burning rice straws, in addition to adopting 100 hectares of land in Hualien, which is expected to reduce 900 metric tons of CO2e every year. We hope to jointly promote the use of straw decomposition bacteria in place of burning rice straws, help farmers implement a sustainable cycle of returning rice straws to rice fields, and solve the air pollution problem.
 
 
 
ARTISTIC CULTURAL CREATION
 
Support Indigenous Art and Cultural Heritage
The first and second floors of the FFHC Headquarters Building were transformed into an art space in 2011, where local artists are allowed to exhibit their art for free. The move lent support to and injected vitality into local arts, providing employees and customers more opportunities to appreciate art so that they can cultivate a positive attitude toward life. A total of 136 art and cultural exhibitions had been held as of the end of 2024, attracting over 136,000 visitors.
 
 
 
 
Musical Feast
We partnered with the Evergreen Symphony Orchestra to host three "Golden Songs Festival for Dazzling Times" concerts at the Kaohsiung E-DA Royal Theater, Taipei International Convention Center and National Taichung Theater. These concerts featured cross-over performances by Taipei Percussion, Twincussion, Taipei Male Choir and symphony orchestras, and invited established male and female singers to perform on stage. By integrating culturally diverse visual and audio effects, they represented a rich and diverse artistic and cultural feast to the audience, and public welfare organizations were also invited. A total investment of over NT$8 million. All told, an audience of around 6,000 people were in attendance.
 
 
 
 
 
Promotion of anti-drug education
We held the "Red Strawberries Say No to Drugs" and "New-Generation Strategic Alliance Against Drugs & Anti-Drug Theatrical Exhibitions and Plays" at five schools in Tainan and New Taipei City together with our customers - the Grace Hsiao Dance Troupe and Taiwan Sunshinebless Association - to teach youths to say no to drugs. These campaigns benefited approximately 1,680 students.
 
Sustainability Journey in the 100-Year-Old City of Tainan
Invited "Kaohsiung City Maolin Elementary School's Drekay children's chorus" and "Tainan Municipal East District Chongsyue Elementary School's baseball team" to join the "Sustainability Journey in the 100-Year-Old City of Tainan", a guided tour focusing on culture and history. Kaohsiung City Maolin Elementary School's Drekay children's chorus also made flash mobs at the CHIMEI Museum and our Tainan Branch, as we strive to safeguard indigenous Tainan culture with actual actions to support the development of regional revitalization.
 
 
Branch Featuring a Soothing Vibe and Historic Relics
First Commercial Bank's Yilan Branch has been in operation locally for more than one century. After completing the renovation of its historic bank building, it partnered with Jimmy Liao's team to roll out the "Forget Kissing - It's Time Travel" thematic installation art. This is the first public art display in Taiwan to combine historic relics and installation art while transcending time. In the meantime, visitors can experience crossover interactions alternating between virtuality and physicality through exclusive augmented reality (AR) puzzle games, as we showcase a brand new image for a branch spanning more than one hundred years.
 
 
 
 
 
 
 
SPORTS COMPETITIONS
 
Table tennis training
We established a men's table tennis team in 2011, and the team won a total of 24 gold, 19 silver and 25 bronze medals in 2024. We also continued to provide training fees to 9 schools, including Taipei Municipal Song Shan High School of Commerce and Home Economics, which benefited 417 players.
 
 
National Tennis Championship
We hosted the 14th "First Bank Table Tennis Championship", which drew nearly 100 teams from around the country to compete. This sporting event, which provides elite table tennis players with a platform to hone their skills and share and exchange experiences, is intended to foster more up-and-coming table tennis stars.
 
 
Supporting Physical Education
・Since 2019, we have been providing monthly food allowances to promising disadvantaged students and disabled athletes, which helps them realize their potential as future stars and bring glory to Taiwan on the international stage. A total of 8 athletes received the allowances in 2024.
・Sponsored the baseball team of Tainan Municipal East District Chongsyue Elementary School, the weightlifting team of Changhua County Tianwei Junior High School, the taekwondo team of Hualien County Ming-Li Elementary School, and the basketball team of National Magong Senior High School; provided nutritional supplements and training gear and equipment to improve their athletes' competitiveness, benefiting approximately 112 athletes.
 
 
 
 
 
Maxxis First Financial Holding Tennis Championship
We have organized national tennis championships for 13 consecutive years together with the Maxxis Group. It is the largest and most iconic tennis competition in Taiwan featuring the highest prize money. This competition includes the teenager division (ranking competitions for 12, 14, and 16 year-olds), college student B division, and open and masters divisions. A total of 676 people competed in 2024.
 
 
Unified Invoice Cup Road Running Race
We participated in the "Ministry of Finance 2024 Unified Invoice Cup Road Running Race", which started at the National Taiwan University of Sport's Emblem Plaza. The event attracted approximately 18,000 participants.