We respond to the United Nations Sustainable Development Goals (SDGs) and actively uses core functions to help solve social and environmental problems. We continued the four major charitable strategies of "Social Care", "Sports Competition", "Artistic Cultural Creation", and "Green Care" in 2023 and integrated subsidiaries of the Group, First Bank Culture & Education Foundation and First Bank Volunteer Service Team. We work with customers, suppliers, and non-profit organizations in charitable activities. In addition to improving the brand image and corporate social value, these activities also help increase growth in overall operations.

In order to effectively measure the input resources and output benefits, FFHC adopts the community investment management model of London Benchmarking Group (LBG), and uses quantitative data to evaluate the input resources, benefits, results and long-term impact of each project on society. We invested a total of NT$112.03 million in the four major charitable strategies in 2023. We also used the LBG model to evaluate the proportion of investments in the past four years.

First Financial Holdings has established a volunteer service team since 2011, including "Green volunteers" who promote sustainable environment and "Loving Volunteers" who care for the disadvantaged. In 2023, a total of 159 charity activities were held, including 66 loving volunteer activities, 37 green volunteer activities, and 56 financial knowledge promotion activities on campus and in the community. Between 2011 and 2023, volunteers participated in events for a total of 27,043 times, benefiting over 235,175 people and clocking in a total of 109,521 hours of service. To learn about the participants' satisfaction rate of volunteer activities, we also distributed 8,046 surveys and recovered 98.46% of the surveys. 91.82% of the participants have expressed their satisfaction with the events.

FFHC takes practical action to support disadvantaged groups by proactively leveraging its core competencies to help disadvantaged people learn about financial knowledge and safeguard their rights and interests. Our employees form volunteer service teams every year to share financial or wealth management concepts with rural communities, schools, and social welfare groups in hopes of continuously expanding the universalization of financial knowledge and creating opportunities for children to learn financial knowledge. FFHC incorporates the product concepts of retirement trusts and disability trusts for customers with physical or mental disabilities into volunteer services, thereby ensuring the financial security of the elderly and families of people with physical or mental disabilities.